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Custom Displays Counter Displays

Custom Wire Counter Displays & Racks

Counter displays provide premium visibility for product merchandising. They are often the best performing display solutions for products that are purchased on impulse. They have superior return-on-investment characteristics due to their size and simplicity. Keystone has been designing and manufacturing exceptional counter displays for over five decades. We’ve worked with some of the world’s largest and most reputable brands. We work hand-in-hand with our customers, creating result driven campaigns by focusing on cost and functionality.

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Wire & Metal Counter Displays - Custom Counter Wire Display Racks

Counter Display Applications

Counter displays are often the ideal solution for brands seeking visibility. Keystone has made counter displays for everything from lightweight food product (candy, potato chips, etc.) to ultra-dense hand and power tools. Our ability to work with wire, sheet metal and tubular steel provides a unique advantage to create the most cost effective, yet functional display for our customers' products. We do this all while maintaining superior branding and visbility.     

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Benefits of Counter Displays

Durability

Durability

Withstand use and exposure from store and shipping environments

Efficient

Efficient

Compact design provides a powerful punch without using excess retail footprint

Custom

Custom

Can be custom-designed to match the unique features of the product and brand 

Long Lasting

Long Lasting

Metal counter displays stand up to in-store wear and tear and can effectively promote products for years

Attention Grabbing

Attention Grabbing

Counter displays can be used in queues and at the point of sale to prompt impulse purchases

Logistics Friendly

Logistics Friendly

Counter Displays can be designed and engineered to ship "knocked down," saving customers on cost and headaches

Counter Display Examples

floor sample display stand
metal display rack
adjustable wire rack for candy
caulk counter display
fish care counter display
wire counter sprinner
custom counter spinner
sunglass counter spinner
wire counter display
grocery store wire fixture
two sided bread display
floor sample display stand
liquor counter display
counter spinner wire display
your products, merchandised

Markets We Serve

Keystone supports a wide range of markets from Hardware and Home Improvement to Food and Beverage. Our expertise in Metal, Wire and Tubular displays also benefits niche markets, such as specialty equipment, aftermarket, and industrial dealers. We have a track record of delivering reliable, cost-effective displays to retailers and brands across the country and, even, around the globe. With our in-house design and manufacturing experts, there’s no limit to our creativity.

Beer, Wine, and Spirits

Beer, Wine, and Spirits

Retail displays used to merchandise beer, wine, and spirits need to be creative, eye-catching, and cost-efficient. At Keystone Display, our custom liquor store display fixtures can be designed and manufactured to your specifications.
Beverage Products

Beverage Products

Keystone’s custom design, engineering, and manufacturing capabilities make us a great source and effective partner for display projects in the beverage category. Our custom beverage display fixtures can be designed and manufactured to your specifications.
Food Products

Food Products

Food Products vary in size, packaging, features, and target markets, and are marketed through many different types of displays. At Keystone Display, our custom food merchandise store fixtures can be designed and manufactured to your specifications.
Hardware

Hardware

A broad variety of products are sold through hardware and home improvement channels. At Keystone Display, our custom hardware display fixtures can be designed and manufactured to your specifications.
Pet Supply

Pet Supply

Pet supply products and sales channels are extremely diverse, requiring displays that match their unique features. At Keystone Display, our custom pet supply display fixtures can be designed and manufactured to your specifications.
Printed Literature

Printed Literature

Fixtures used to display printed materials need to be functional, eye-catching, and cost-efficient to be effective in stores and showrooms. At Keystone Display, our custom printed literature display fixtures can be designed and manufactured to your specifications.

Sporting Goods

Sporting Goods

Merchandising Sporting Goods and Recreation products are not easy. Each product has its own challenges in this diverse category and the different types of retail through which goods are sold compound the complexity. At Keystone Display, our custom sporting goods display fixtures can be designed and manufactured to your specifications.
More Markets To Follow

More Markets To Follow

Keystone Display designs, engineers and manufactures custom wire and metal displays for many types of products and the wide range of retail environments in which they are sold.

Other Custom Displays

Examples of display programs we have developed.

Wire Displays

Wire Displays

POP Wire displays have many advantages over merchandisers made from other materials, which is why wire displays are so popular with marketers and retailers. Not only do POP wire displays allow products to be visible to customers, but they also limit dust build-up seen with solid materials, like wood and plastic. Much of the wire in wire displays are made from recycled metal. When our displays have served their purpose, the wire can be recycled and used again. Keystone Display designs, engineers and manufactures many types of Custom Wire Displays for a wide array of industries.

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Grid Displays

Grid Displays

Grid displays, including grid walls, are the foundation of many types of wire display designs. Grids function in a variety of applications, including display frames, power panels, shelves, and side panels. Wire grid displays are strong but lightweight, and hold up well in shipping. Keystone Display utilizes automated grid welding technology, allowing us to manufacture grids accurately and cost-effectively. Keystone Display designs, engineers and manufactures many types of Grid Displays for a wide array of industries.

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Metal Displays

Metal Displays

Keystone specializes in metal retail displays. There are many material options for your display program. Each material has its own strengths and weaknesses which make it a better fit for particular products, environments, and retailers. This generally refers to merchandisers constructed of wire, sheet metal, or tubular steel. Metal retail displays are usually finished with powder coating or plating to “dress them up” and protect them from the environment. Metal POP Displays help your product stand out and sell more in a crowded marketplace.

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Floor Displays

Floor Displays

Floor Displays can be custom-designed to meet many merchandising objectives for product marketers. Whether your needs involve maximizing in-store product inventory, optimizing the use of eye-catching graphics or meeting a functional purpose like serving as a rolling lane blocker, a Floor Display can be your solution. Keystone has expertise in producing custom floor displays from wire, sheet metal, tubular steel, or in most cases, a combination of these materials. Keystone Display designs, engineers and manufactures many types of Floor Displays for a wide array of industries.

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Wall Displays

Wall Displays

Wall Displays can be custom-designed by Keystone to meet many merchandising objectives for product marketers. Whether your need involves utilizing available store space, or providing your retailer with a permanent and accessible merchandiser, a custom wire or metal Wall Display can be your solution. Keystone Display designs, engineers and manufactures many types of Wall Displays for a wide array of industries.

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Shelf Displays

Shelf Displays

Shelf Display is a term that describes a number of custom retail merchandisers. There are Shelf Displays which sit upon store shelves, there are displays which hook into store fixtures and function as shelves, and there are counter and free standing displays designed and built with multiple shelves. Keystone Display has experience and expertise in designing, engineering and manufacturing Shelf Displays across the gamut.

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Hanging Displays

Hanging Displays

Hanging Displays provide many useful options for merchandising at retail.  Most stores have permanent fixtures built with pegboard, slot wall, shelves, gondola stanchions, or H-frame uprights from which Hanging Displays can be mounted. In addition, clever marketers have turned their attention to finding space and position to merchandise in less conventional locations, like cooler doors, utility piping and building supports. These applications make use of unused space or cross-merchandise product with companion items, like croutons with lettuce, or trim nails with wood molding. Hanging Displays are frequently incorporated in these unique applications. Keystone has expertise in designing, engineering and manufacturing custom Hanging Displays for scores of uses, from standard applications like pegboard, to more out-of-the-box challenges, like warehouse rack I-beams.

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Equipment Displays

Equipment Displays

Equipment Displays provide an excellent return on investment for marketers of high value equipment.  Merchandising equipment through the use of a display brings attention to the product and its features and benefits. Equipment Displays are especially popular in showrooms including welding distributors, rental stores, specialty tool and fastener (STAFDA) dealers, HVAC wholesalers and paint stores.  These retail outlets draw discriminating professionals who are looking to invest in equipment that supports their trade. Displays that highlight equipment capabilities and advantages help these craftsmen make buying decisions. Keystone has experience in producing equipment displays from wire, sheet metal, tubular steel or a combination of these materials.

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Rolling Retail Metal Displays

Rolling Retail Metal Displays

Rolling Displays provide a flexible way to merchandise products in retail settings. Rolling Displays are popular in show rooms, hardware and home improvement stores, grocery outlets and specialty stores.  Because store layouts are becoming more dynamic, Rolling Displays provide retailers with options for product placement to match selling cycles and seasons.

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Hand Sanitizer Stands

Hand Sanitizer Stands

Keystone Display has been designing and manufacturing first-class, custom displays and merchandisers for over 70 years. Since the outbreak of the COVID-19 pandemic, we have used our finely tuned capabilities to create and customize hand sanitizer stands of all shapes, sizes, and functionality. We have worked with some of the largest brands in the world, as well as smaller, regional wholesalers and retailers. No matter what, we are always committed to providing our customers with the highest quality product for the best possible price. Whether in need of a system for hand sanitizer or alcohol wipes, manual or automated dispensers, countertop or freestanding units, we can design, engineer, and manufacture the solutions that best fit your Company’s needs.

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7 Step Development Process

Project Definition
Concept Development
Preliminary Pricing
Presentation Design
Engineering Development
Final Pricing
Product Distribution
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Illinois Office
  • 11916 Maple Avenue Hebron, IL. 60034-0427 USA
  • Phone: (815) 648-2456
  • Fax: (815) 648-4248