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Markets Beer, Wine, and Spirits

Beer, Wine and Spirits Wire Displays

Retail displays used to merchandise beer, wine, and spirits need to be creative, eye-catching, and cost-efficient. At Keystone Display, our custom liquor store display fixtures can be designed and manufactured to your specifications.

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Retail Liquor Store Displays & Wire Fixtures - Beer, Wine & Spirits POP Displays

Custom Beer, Wine and Spirits Displays

Keystone Display provides common wire liquor, wine & beer display types with uncommon designs. Every consumer product marketer strives to find displays that are unique, but merchandisers of beer, wine, and spirits are particularly sensitive to making their products stand out among the wide and growing variety at retail.  Due to limited store space and merchandising options, they seek displays that fit the common retail environment but with an uncommon look that captures the shoppers’ attention.

Keystone has experience and expertise in customizing various display types:

  • Free Standing Case and Carton Racks – Cost-efficient wire and metal folding racks with graphic options for merchandising cases of wine, 12-packs of beer, or other boxed product
  • Brand-Themed Floor Displays – Creative and eye-catching displays that parallel a product niche, like French or Garden wine varieties
  • Counter Displays – Displays for individual bottles of wines and spirits which can be used on store shelves or counters
  • Wing Panels – Product merchandisers mounted to store uprights or to gondola shelves to optimize floor space and provide product visibility
  • Cooler Door Merchandisers – Pockets that mount inside or outside cooler doors where products get excellent visibility in normally under-utilized space
  • Case Stacker Signs – Case stacker signs which fit among stacked cases of product and effectively call attention to seasonal or promotional products.  
  • Attachments for In-Store Equipment – Custom displays that are designed and engineered to mount on existing store equipment, i.e. wine bottle caddies that mount to the sides of a cheese cooler for cross-merchandising
Why Beer, Wine and Liquor Displays 

Benefits of Beer, Wine and Liquor Store Displays

Increased Sales 

Increased Sales 

Well-designed and custom liquor, wine, and beer displays can help increase sales by attracting customers and prompting purchases of a wide range of products. 



With our specialized experience, your liquor retail display can be fully customized to fit your specific business needs. 

Enhanced Marketing

Enhanced Marketing

With brand awareness, our custom liquor store displays can provide strategic and enhanced marketing to appeal to a variety of consumers in a retail environment.

Easy Assembly

Easy Assembly

With an efficient design, liquor store displays are easy to assemble and maintain in any retail space, and when disassembly is required, the retail environment is not disrupted. 



POP Liquor Store Displays can be a cost-effective way to increase sales and brand visibility, especially when compared to other forms of advertising. 

Space Efficient 

Space Efficient 

Beer, wine, and spirits displays make the most out of a limited space, designed to fit in various retail layouts.

Beer, Wine, and Spirits Display Examples


Start Your Project with Keystone Display

Our clients typically have runs starting with around 200 displays. However, we are ready to visit with you and learn more about your project and specific needs. Keystone Display uses a unique approach to designing and manufacturing custom displays, from project definition to prototyping to production, executing every step in-house.

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Custom Display Types

Get your project started

7 Step Development Process

Project Definition
Concept Development
Preliminary Pricing
Presentation Design
Engineering Development
Final Pricing
Product Distribution
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What Can We Display For You?

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Illinois Office
  • 11916 Maple Avenue Hebron, IL. 60034-0427 USA
  • Phone: (815) 345-3137
  • Fax: (815) 648-4248